New Zealand’s clean, green and friendly image in China may be under threat in the wake of the melamine scandal if communications are not well managed, a just-released report says.
Very few Chinese consumers are aware of the connection between New Zealand and SanLu - the Chinese dairy company 43 per cent owned by Fonterra that was at the heart of the scandal, it said.
Tainted Brands - a report from China-based media research company All Media Count - surveyed 900 Chinese consumers in several major cities and some provincial areas between September 22 and September 26. Only 3 per cent of respondents felt worse about New Zealand because of the melamine scandal.
