Andy Murray's tennis success at Wimbledon also served up good news for Tesco and Scottish strawberry suppliers Angus Soft Fruits as strawberry sales were up during his run.
The Scottish ace managed to get to the quarter finals to face Rafael Nadal and while he wasn't the winner, Scottish strawberry sales were.
Angus Soft Fruits Commercial Director John Gray said: "Sales have been up on previous weeks and Murraymania has been a part of that – though I'm sure the better weather we've had recently has helped too."
"Now that Andy's run has ended for this year, we'll be hoping it's not the same for strawberry sales, but hopefully a lot of people who have tried the strawberries to get into the spirit of the tennis season will come back and try them again."
Representing growers from Tayside, Fife, Aberdeenshire, Kincardineshire and Perthshire, Angus Soft Fruits supply Tesco with hand picked Scottish strawberries from May through to October.
Tesco Scottish Marketing Manager Angus Bell said: "Just as Andy managed to serve up some winners, the consumers have been a winner with our delicious in season Scottish-grown strawberries.
"Scottish strawberries are incredibly tasty they thrive in our cooler summers where long daylight hours help them to ripen with plenty of flavour."
And the rewards of eating seasonal Scottish produce are not just beneficial to your health. By choosing Scottish grown fruit and vegetables such as strawberries from Angus Soft Fruits consumers are helping an industry that could boost the nation's economy and general health too.
