The Sheep 2008 event (Malvern - 30 July) has a truly international feel with around 20 senior overseas guests hosted by EBLEX working in close collaboration with other livestock industry partners.
Eastern Europe will be represented by Russian and Romanian delegations. The South American guests will include a small delegation from Chile.
Regular customers from France will be accompanied by Remi Fourier of MLC France.
Remi will also update show visitors on the industry's 'Agneau Presto' marketing campaign at a special marketing seminar during the event.
Export Manager for EBLEX, Jean-Pierre Garnier, said: "This biennial NSA event has become a key part of marketing British ovine genetics around the world.
"Many of our guests are returning to Malvern for a second or third time to see some of the best livestock and equipment in the world."
